Standing by a company’s product or brand name was never as important as it was to this inventor.

Fredric J. Baur, designer of the Pringles potato chip packaging system — not the snack itself — recently passed away in his hometown of Cincinnati.

But instead of a typical burial or cremation, Baur’s children carried out their father’s last request: He wanted his cremated remains to be placed in a Pringles container.

The rest of his remains were split between an urn that was buried along with the can and another urn that was given to Baur’s grandson.

The food storage technician and organic chemist came up with the idea for the familiar packaging in 1966, and the design was granted a patent four years later.

Tags: Brand name, Designer, Inventor, Pringles