CFOSnafu.com » Rewarding good health, one taco at a time

Rewarding good health, one taco at a time

August 20, 2008 by Shane Borer
Posted in: "Seemed like a good idea at the time", Bad investments, In this week's e-newsletter, Latest news & views

Even if your company’s wellness program has grown by leaps and bounds, there are a few ways you shouldn’t celebrate the accomplishment.

To help foster a city-wide weight loss initiative, Oklahoma City mayor Mick Cornett has chosen an unlikely sponsor: Taco Bell. Restaurants in the city offer nine items with nine grams of fat each, all included on the “Official Menu of the Mayor’s Challenge.”

Sponsoring weight loss is admirable, and for folks on the go, the lower-calorie alternatives may help. But as part of the contract between the city and the franchise, every resident in Oklahoma City will be getting a special prize — a free “fresco taco.”

Because, of course, nothing says “I’m proud of successful weight loss” like free food. The prize goes out to every citizen, whether they’ve pledged to lose weight or not. Taco Bell’s nutritional menu claims the item contains only 150 calories, but independent analysts have pegged it closer to 170 — half of which come from saturated fat.

Still, the program milestone can’t be ignored: Over 100,000 pounds have been shed since the program’s inception. The mayor himself has lost 42 pounds. Let’s hope the free feast doesn’t set anyone back.

Has your company offered wellness initiatives to employees? How successful has it been? Let us know in the comments section below.

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One Response to “Rewarding good health, one taco at a time”

  1. Weight Loss » Blog Archive » Rewarding weight loss, one taco at a time Says:

    [...] Original post by Shane Borer [...]

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