To help foster a city-wide weight loss initiative, Oklahoma City mayor Mick Cornett has chosen an unlikely sponsor: Taco Bell. Restaurants in the city offer nine items with nine grams of fat each, all included on the “Official Menu of the Mayor’s Challenge.”

Sponsoring weight loss is admirable, and for folks on the go, the lower-calorie alternatives may help. But as part of the contract between the city and the franchise, every resident in Oklahoma City will be getting a special prize — a free “fresco taco.”

Because, of course, nothing says “I’m proud of successful weight loss” like free food. The prize goes out to every citizen, whether they’ve pledged to lose weight or not. Taco Bell’s nutritional menu claims the item contains only 150 calories, but independent analysts have pegged it closer to 170 — half of which come from saturated fat.

Still, the program milestone can’t be ignored: Over 100,000 pounds have been shed since the program’s inception. The mayor himself has lost 42 pounds. Let’s hope the free feast doesn’t set anyone back.

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