Who ever said state revenue departments didn’t have a sense of humor?

In a bid to improve the number of taxpayers who choose to file their state tax returns online, Maryland’s Comptroller has turned to tickling funny bones as a manner of persuasion. In a spoof of Budweiser’s “Real Men of Genius” advertising campaign, the state office has posted it’s “Real Taxpayers of Genius” on YouTube.

“Today, we salute you, Mr. Frustrated Taxpayer,” begins the announcer. He’s then backed up by singers who repeat his falsetto phrases announcing an alternative to paper-based confusion — individuals can file their taxes electronically.

At the video’s end, Comptroller Peter Franchot reminds viewers online filing is faster and easier than mailing a return — not to mention far less expensive for the state. The state spends $1.98 processing each paper return, compared to a paltry $0.38 for those filed online.

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Tags: Budweiser, Comptroller, Maryland, Real Taxpayers of Genius, YouTube